Viral Marketing Explained
How do you entice people to join you? How do you look cool? How does everyone have fun?
2017 The #OpenData nerds unite! The first conference of the largest structured free knowledge project is underway #WikidataCon https://t.co/WLM0hX6QXP
For
TAGS fans exciting news.... @mhawksey
Chief Innovation, Community and Technology Officer at ALT, by night
a Google Developer Expert, mashup, social network, analytics, Google
Apps Script, data junkie.
Using Google Spreadsheet to automatically monitor Twitter event
hashtags and more. Little did I know then that 7 years later I'd
still be working on this idea in the form of TAGS.
TAGS Explorer by @mhawksey - the Twitter conversation during #WikidataCon #DataIsBeautiful #Wikidata #OpenData
' Embedding almost anything like a Twitter Search widget in new Google Sites ' … #GSuite #gsuiteedu
2010 #Marketing is about leading tribes nowadays. "CMO now stands for Chief Movement Officer" - Seth Godin #cmo
The way you succeed today is to start with a tiny niche and grow it. And you don't grow it via hype, via spam, telling people to pay attention, but by providing tools that your believers can use to spread the word.
"The First Follower: Linchpin to
Creative Leadership
"
Leadership Lessons and making a movement - watch it happen in under
3 minutes. Succinctly said, Leadership is Over Rated. The best way
to make a movement, if you really care, is to courageously follow
and show others how to follow. I think we all secretly want to be
the leader and control everything. However, there is a lot to be
said about the fearless follower. That is authenticity. They are not
following the crowd. They see something they like and jump in with
both feet. The world needs more fearless followers.
Fake viral campaigns have become a ploy of the modern age . Anything that erodes an atmosphere of confidence hurts the entire community, says Len Shyles, an associate professor of communication at Villanova University, in an e-mail. “It is dishonest because it leads people to believe it is something it is not,” says Professor Shyles. “It is designed to manipulate public opinion."
RT A Flesch-Kincaid test gave ReTweets a reading grade level of 6.47 years of education, while random Tweets only required 6.04 years.
The Linguistics of ReTweets
ReTweets are the first entirely observable and analyzable viral
content spreading mechanism in the history of mankind and as such
they offer an unparalleled window into what makes humans spread
ideas. Another characteristic commonly found in viral content is
novelty; that is, the “newness” of the ideas and information
presented.
Constructive words like build and create
behavior are ReTweetable, while abstract thought and sensation-based
words are not. Tweets about work, religion, money and
media/celebrities are more ReTweetable than Tweets about negative
emotions, sensations, swear words and self-reference.
*Please RT helps. --
Twitter Grader Tool
Marketers create programs
that are "not interruptive or [about] sneaking an ad in, but part of
an overall
self-expression experience
.
Marketing is increasingly about self-expression, and
social networking
and virtual worlds and embellishing their pages. This is
accomplished by using
tools
,
characters
, and
icons
designed to promote empowerment and self-expression.
Cross-device integration:
mobile gadgets
, IM, and online sites are
not separate channels
it will all occur seamlessly over multiple devices.
Engagement marketing and Participatory Advertising Advertisers sponsor home pages, skins, and other branded content so kids who are attracted to a sponsor will make it their own, and spread it virally, becoming brand advocates.
Brand integration
is absolutely a way to fit in and stand out as part of a social
network. But as online consumers become more sophisticated. The
sponsor must be brought into the community beyond 'click me, touch
me, view me.
Parents may want to know what "brand integration" means. It's the
buzzword social-networking companies use when they talk about how
they're going to make money on the millions of profiles and blogs on
their sites.
The kid version of "brand integration," is also called "immersive
advertising," and finds sponsors like Lucky Charms cereal. Two
clever examples in teen social networking are Tagged.com's
advertiser-sponsored "tags," which described as
graphic icons
that kids can
trade with online friendship bracelets
.
Advertisers sponsor home pages' 'skins' [such as a Web page's "wallpaper" and other elements that give it a certain look and feel] and other branded content so kids who are attracted to a sponsor 'will make it their own, and spread it virally, becoming brand advocates.
VIRAL VIDEO"S
Social Networking [
1
] Getting Integrated
"Social networking is plainly the future of media," says Greg Tseng,
co-founder and CEO of San Francisco-based Tagged.com. A key trend in
OSN for 2007 is a heightened focus on integrated brand engagement.
Teens constitute Tagged's target audience. Tagged relies on
advertiser-sponsored "tags" - graphic icons that kids can trade à la
online friendship bracelets. The tags "automatically imply
endorsement for a product [and] allow for significant brand
engagement integrated into the fabric of the site. But they're less
intrusive than regular advertising."In terms of revenue-generating
business models, OSN sites remain in an embryonic state. Some, such
as MySpace, have turned to music-downloading services and real-life
events to boost their bottom lines; Facebook this fall introduced a
low-cost, self-service marketing component, and several corporations
have launched their own branded social networking sites and
channels. In an effort to appeal to its target's passion for
self-expression.